Who We Are

  • Jake Clements
    Jake Clements
    Vice President, Marketing & Advertising
Jake Clements
Vice President, Marketing & Advertising

Jake Clements is an experienced account manager and marketing specialist with a strong background in direct marketing solutions. Jake graduated with a Bachelor of Business Administration from Midwestern State University’s AACSB-accredited Dillard College of Business Administration. The school is among the elite 5 percent of business programs worldwide to receive accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International, providing business training of the highest caliber.

Upon graduating, Jake joined DesignWorks Group in Wichita Falls, Texas as a Media Buyer, learning the ins and outs of TV, radio, print, online, social and direct mail. Jake soon moved into an Account Executive position, providing strategic marketing to each client, ensuring the client’s goals were met. During his time with DesignWorks Group, Jake forged valuable vendor relationships, demonstrated excellent negotiating skills and implemented several cost-saving processes while increasing sales.

In 2011, Jake relocated to Austin, TX, joining Time Warner Cable Media to develop and drive the formation of the Direct Marketing Solutions division. Jake utilized his leadership and strategic marketing skills while leading business development in multiple markets through powerful integrated campaigns and consistently surpassing client sales goals.

Jake joined Crosswind Media & Public Relations in 2014 as Director of Integrated Marketing. Putting his superior leadership, marketing strategy and relationship-building skills to good use, he promotes clients’ interests through integrated marketing strategies, helping to craft powerful and effective marketing campaigns.

  • Iliana Storch
    Iliana Storch
Iliana Storch

Iliana Storch is a senior at The University of Texas – Austin majoring in public relations and government. At Crosswind Media and Public Relations, she brings creative thinking and a passion for client branding and media relations to each of the clients she works with.

Prior to joining the Crosswind team, Iliana served as a legislative intern for Texas State Representative Joe Moody (D-El Paso), where she researched legislation for issues ranging from mental health to energy and the environment. She currently works on several account teams in the healthcare, government and technology sector.

In addition to interning with Crosswind, Iliana is an Account Manager for Texas Tower Public Relations, a student-run firm focused on local non-profits, where she worked closely with clients to identify communications needs and manage a team to develop client branding. Iliana also serves as the design editor for The Daily Texan, an award-winning student publication, where she has learned the ins-and-outs of a newsroom operation and established long-lasting relationships with student journalists.

On the weekends, you can find Iliana on the hunt for the best restaurants in Austin, or enjoying the Austin weather outdoors. As a self-proclaimed foodie, she hopes to one day manage PR and event planning for celebrity chefs.

  • Adrian Patenaude
    Adrian Patenaude
Adrian Patenaude

Adrian Patenaude studied advertising and public relations at Abilene Christian University. During her time there, she was involved in a variety of public relations roles for various student organizations. Most notably, she worked as the advertising director for ACU Film Fest, and worked with the International Students’ Association to plan and promote the Ethnos Culture Show.

Her professional experience includes interning with the marketing department at Hendrick Health Systems in Abilene and serving as a writer with the International Mission Board in India. She has also worked at student-run Ad/PR agency, Morris & Mitchell, where she used social media to promote the U.S. Department of State’s global internship opportunities. Adrian joined the team after moving to Austin to pursue a career in public relations and film.

  • Casey Normandin
    Casey Normandin
    Event Planner
Casey Normandin
Event Planner

Casey Normandin has worked in the event planning industry for over ten years. She has worn many different hats in that time, allowing her to become an expert in all things events. Casey has gained experience by adopting a hands-on approach and seeking knowledge from some of the most well-known event planners, including Christine Paul of Christine Paul Events and the team behind LVL Weddings and Events. Casey is a strong woman with an outgoing, kind-hearted personality. She is determined, driven and extremely organized. These attributes allow her to work easily with any and all exhibitors in order to execute all projects to the fullest.